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Jess (Private Prescription, Paper Script)
“I have a private prescription and want medication dispensed and delivered.”
Core need: Jess wants to see the price and order her medication immediately. Ben (Returning Private Patient)
“I want to refill my next private prescription through this app.”
Core need: Ben wants to view the current price before placing his refill order. Watanda (On NHS Waitlist)
“I need an ADHD assessment because I’m stuck on a long NHS waitlist.” Chiniqua (Previously Diagnosed, Lost Access)
“I’ve been diagnosed before but lost access—now I want to restart medication.”
Core need: After seeing your prices, Chiniqua decides to start treatment. Sophie (Pharmacy Out of Stock)
“My prescription is with another pharmacy, but they’re out of stock—I want you to dispense it instead.”
Core need: Sophie is reacting to a failed or delayed pharmacy experience and wants to confirm pricing before ordering. Peter (Overseas Diagnosis)
“I want to start ADHD treatment in the UK based on an overseas assessment.” William (NHS Patient)
“I receive NHS prescriptions and want to switch to using this app for medication delivery.” James (Curious Newcomer)
“I saw your ads and want to learn more about what you do.”
Core need: James is early in the awareness stage, not yet ready to commit. Claire (Parent or Caregiver)
“I’m a clinician or caregiver helping someone else start ADHD treatment.”
Core need: Claire might be a mum, partner, or guardian acting on someone’s behalf.